Wednesday, March 13, 2013

I only use  ONLINE...I only use PRINT ... REALLY??

When the Internet hit local businesses several years ago...We were told - this is earth shattering - EVERYTHING WILL BE DIFFERENT NOW. ALL YOUR NEEDS WILL BE MET --- ONLINE.

AT&T rushed out to change all your print ads to online. (web designers became our new best friends)

The funerals were planned for Newspaper advertising. (send paper flowers)


Well, now its 2013, and the "fog of advertising war" has begun to lift. Visibility is better...local small business has a better - clearer -  view of the battlefield.  There was an..... unexpected result. The internet only ADDED to your need to reach out ability - it NEVER replaced it. I know everyone thought they could STOP all advertising - even the stuff that was PROVEN to work, but change is never that fast, never that complete, and it never stops.

So, small LOCAL businesses simply had to ADD another "door" to their business. Not, CLOSE their PRINT ADVERTISING DOOR door. 


Monday, March 4, 2013

HOW STUPID ARE WE? DO WE JUST FALL FOR ANYTHING?

An ex Senator from Tennessee, a noted conservative who was all for "shrinking government , is on your TV hawking (and by that I mean being paid boatloads of dollars) for you to have a "government" backed reverse mortgage. My favorite part is where he says, "If your anything like me...- 'cause Fred & have been so close. It was Fred & me co-starring on Law & Order.... tussling over policy during the Presidential debates in which he participated, sharing coffee in our Senate offices "Huh?


Or, Marie Osmond,  and some zillionaire ex-football player (Joe Theisman), or the like,  (again visualize the trucks pulling up with buckets of cash) hawking the "weight Loss program that "changed their lives". This includes those expensive wine-bottle juices and energy drinks - 'cause you can't just eat fruit or juice some veggies - NO - you must BUY THIS - and IT WILL DO FOR YOU - what you evidently can't do for yourself! This doesn't even count the fact that you pay money for tiny portions of FROZEN FOOD...delivered at no small cost to your door. Now, allowing for me being wrong, these already rich & famous people were contracted by the weight loss company, paid, aided and abetted in their weight loss program - at every step....but once again --- they're just like us. That would be the US that has agents, money managers, hair people, make-up people, and, lest I forget - life style coaches, and support staff, who do all the work we all do EVERY DAY - WITHOUT STAFF.   What's wrong with this picture?? 


Wait, how about during election time when we were buried in ads that asked us to just send $ 20 more dollars to defeat the Socialist Obama Agenda, or defeat the right wing attack machine? Yeah --- send that check for $20.00, 'cause political parties  don't have enough money from avaricious billionaires. You really thought that these were serious people ? They were only SERIOUS about separating you from your hard-earned money.Seen a fact sheet detailing how much of your $ 20 - went to "costs", or advertising....or salaries? If their lips were moving - they were lyin'.


Maybe it's the "secret to losing BELLY Fat" people who got your attention and you sent them $5, $10, $15 dollars for this incredible way to be slim with no effort. AND FOR EXTRA ADDED INCENTIVE - NO cost to you - just pay shipping. Did you check out these "shipping & handling" charges? YEAH, it MUST be true I saw in on TV.


I almost forgot, a personal favorite ....it's the refinance your mortgage clowns - from companies who have the answer to "underwater" mortgages....another government program....even though we all know the government is evil and does nothing.


 Well - GET A GRIP --- ANYBODY CAN SAY ANYTHING ON THE INTERNET.It's not a court of law...it's the internet STUPID. Or, should I say the STUPID internet. Or is is just you & me - allowing ourselves to be fooled, tricked, looking for EASY answers to complex questions. Maybe it just easier to BLAME - our government, our cities, our news media than look at how we choose to digest the information we get. There are soooo many of these, nipping at us, diverting attention, making money the old "snake oil" way, betraying fact, promoting falsehood, and we actually fall for it. Don't you get tired of it? Don't you get weary of being "conned", abused, and otherwise "MIS-INFORMED"? If we are so STUPID as to think that there's an easy way, a simple answer, a fast deal that will make us healthy, wealthy, or wise ---- then we deserve what we've got. DIVISION & DISTRUST