I only use ONLINE...I only use PRINT ... REALLY??
When the Internet hit local businesses several years ago...We were told - this is earth shattering - EVERYTHING WILL BE DIFFERENT NOW. ALL YOUR NEEDS WILL BE MET --- ONLINE.
AT&T rushed out to change all your print ads to online. (web designers became our new best friends)
The funerals were planned for Newspaper advertising. (send paper flowers)
Well, now its 2013, and the "fog of advertising war" has begun to lift. Visibility is better...local small business has a better - clearer - view of the battlefield. There was an..... unexpected result. The internet only ADDED to your need to reach out ability - it NEVER replaced it. I know everyone thought they could STOP all advertising - even the stuff that was PROVEN to work, but change is never that fast, never that complete, and it never stops.
So, small LOCAL businesses simply had to ADD another "door" to their business. Not, CLOSE their PRINT ADVERTISING DOOR door.
So, small LOCAL businesses simply had to ADD another "door" to their business. Not, CLOSE their PRINT ADVERTISING DOOR door.
Local Service Industry businesses who listened to the Big SEM pitches and dropped Print, are eagerly adding Local Community Guides advertising back into their marketing program.....because it works! It is easy to track where the calls are coming from. Smart business owners advertise with local Print Ads because they know that consumers are ready to buy there. Most people like to do business close to home. I do.
ReplyDelete