I only use ONLINE...I only use PRINT ... REALLY??
When the Internet hit local businesses several years ago...We were told - this is earth shattering - EVERYTHING WILL BE DIFFERENT NOW. ALL YOUR NEEDS WILL BE MET --- ONLINE.
AT&T rushed out to change all your print ads to online. (web designers became our new best friends)
The funerals were planned for Newspaper advertising. (send paper flowers)
Well, now its 2013, and the "fog of advertising war" has begun to lift. Visibility is better...local small business has a better - clearer - view of the battlefield. There was an..... unexpected result. The internet only ADDED to your need to reach out ability - it NEVER replaced it. I know everyone thought they could STOP all advertising - even the stuff that was PROVEN to work, but change is never that fast, never that complete, and it never stops.
So, small LOCAL businesses simply had to ADD another "door" to their business. Not, CLOSE their PRINT ADVERTISING DOOR door.
So, small LOCAL businesses simply had to ADD another "door" to their business. Not, CLOSE their PRINT ADVERTISING DOOR door.