There are so many people telling you stuff, cajoling you for time & money, instilling fear if you don't "do" what they suggest RIGHT NOW, and generally asking for your time and attention it can be cause "deafness to anymore information" syndrome. You know what I mean. We all feel it. Even if it is something you need or, better yet, want to hear you, just can't break your default setting - deafness.
That's why print media is an important, and vital part of your message to potential clients. It's one of the single best ways to encourage people to step over the "deafness" line, open their eyes, and make a purchase....
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